The Literature Network - HOMER LAUGHLIN CONTINUES TO EXPAND FIESTA FRANCHISE.

HOMER LAUGHLIN CONTINUES TO EXPAND FIESTA FRANCHISE.

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From: HFN The Weekly Newspaper for the Home FurnishingNetwork
Date: 19990510
Author:Sample, Ann

NEWELL, West Virginia-All manufacturers should have Homer Laughlin China Co.'s problem. As the supplier of the ubiquitous Fiesta ware, the 128-year-old company can't seem to get enough Fiesta products in the marketplace to satiate demand.

Although Homer Laughlin will not release sales figures, it was reported that the company's sales were more than $50 million in 1997; in 1998, sales increased 15 percent over 1997.

"The department stores are always looking for new things," said David Conley, Homer Laughlin's director of marketing. "Every season there is big demand to keep ...

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