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No to "cola-nization": patriotic Russians take to traditional refreshment Kvas
From: AP Worldstream
Date: 20080709
Author:PAUL SONNE
Poet Alexander Pushkin wrote that Russians need the drink like they need the air.
No, it's not vodka. It's called kvas. And despite its humble folk origins, the fermented-bread drink brewed by Russians for over a thousand years has become a booming multimillion dollar industry.
Western imports like Coca-Cola and Pepsi once stifled the commercial kvas market. But today, a kvas revival has taken hold as Russia's companies pitch it as a patriotic cola alternative, and Russians are repatriating their tastebuds with gusto.
The mildly alcoholic drink, which tastes a bit like a ...
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