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Playboy Appeal Has Major Implications for Internet Ads.(Playboy Enterprises Inc. tries to protect its trademark)(Brief Article)

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From: Los Angeles Business Journal
Date: 20010820
Author:BRONSTAD, AMANDA

Punch in the classic play "Playboy of the Western World" on some Internet search engines and you might wind up seeing X-rated advertising teases that writer J.M. Synge could hardly have imagined back in 1907.

Literary purists would be aghast over the electronic non sequitur.

Playboy Enterprises Inc. is in court over it.

In a case being closely watched by trademark attorneys and companies doing business on the Internet, a federal appeals court in Los Angeles will hear arguments in early September in Playboy's ongoing battle with Excite Inc. and Netscape Communications ...

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