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Stephen Leacock 1924
From: Colombo's All Time Great Canadian Quotations
Date: 19940401
Author:John Robert Colombo
00-00-0000
Stephen Leacock 1924
"Advertising may be described as the science of arresting the human intelligence long enough to get money from it."
Stephen Leacock's definition of the nature of advertising has yet to be bettered. It comes from the humorist's sketch "The Perfect Salesman" in The Garden of Folly (1924). The definition brings to mind another remark, one made by the explorer Vilhjalmur Stefansson, which appears in the latter's autobiography, Discovery (1964): "What is the difference between unethical and ethical advertising? Unethical ...
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