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Leader of Philip Morris' Leaf Department Is at Forefront of Industry Shift.
From: Knight Ridder/Tribune Business News
Date: 20010703
Author:
By John Reid Blackwell, Richmond Times-Dispatch, Va. Knight Ridder/Tribune Business News
Jul. 3--In his office at Philip Morris USA's Richmond operations center, Michael A. Farriss has a framed passage written by the 15th-century statesman and philosopher Niccolo Machiavelli.
It reads, in part: "There is nothing more difficult to attempt, or more perilous in its conduct, or more uncertain in its success, than to take the lead in introducing a new order of things."
The reason for that, the passage says, is that the innovator makes enemies among those who benefit the ...
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