Literature Network » Niccolo Machiavelli

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From: Western Mail (Cardiff, Wales)
Date: 20080814
Author:

IT WAS once the case that "hard power" - military might - was all you needed in world politics. As Niccolo Machiavelli advised Italian princes more than 400 years ago, it was more important to be feared than to be loved.

Today, however, collaboration, and not competition, is increasingly the rule.

In the modern, globalised world, the rules have changed.

We live in the information age, and the role of "soft power", through promotion of culture and the arts, is more important than ever.

Unlike politics, culture can bring together and unite people from all walks of ...

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