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From: Multichannel News
Date: 20070319
Author:Donohue, Steve; Spangler, Todd
By Todd Spangler and Steve Donohue
Five centuries ago, Niccolo Machiavelli wondered whether it was better for a king to be loved or feared.
How about reviled? If nothing else, the full-bore war that erupted last week between Google and Viacom represents the clash of two powerful leaders capable of eliciting any of those emotions.
At stake in this billion-dollar legal fight is the question of who ends up winning perhaps the most lucrative piece of the Internet TV and video domain.
Viacom, after months of fruitless negotiation with Google and the YouTubers, filed a ...
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