Literature Network » Elbert Hubbard

"From factory to family" ... : ... was the slogan of one of America's most popular and prolific furniture suppliers. And furniture was just a sideline.(FURNITURE/COLLECTIBLES)(Larkin Soap Co.)(Company overview)

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From: Antiques Roadshow Insider
Date: 20060301
Author:Viator, Jane

Once upon a time (1875, to be precise), in the we s tern New York town of Buffalo, young John Larkin started a small business selling soap. He was hardworking and persuasive, and his venture prospered. Soon Larkin hired a salesman named Elbert Hubbard, who proved to be a brilliant marketer (see "Man with a Mission," left).

By 1906, Larkin Soap Co. was doing $15 million worth of business annually. It also had become a household name not just for soap, but for all types of home furnishings. How did a company move from soap into sofas and tables, chairs and book cases, ...

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