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From: The Magazine Antiques
Date: 20060201
Author:Ledes, Allison Eckardt
Elbert Hubbard--entrepreneur, writer, philosopher, publisher, utopian visionary, manufacturer, promoter, and above all, showman--was born under the right star. As one contemporary self-help manual advised: "Remember that great motto of success--All's well that sells well." Hubbard cut his teeth in advertising and promotion as a soap salesman in Buffalo, New York, during which time he invented the premium as a way to increase sales. He sold his interest in the company, and taking his substantial profit he moved to Boston to enroll in publishing courses. In 1894 he traveled to ...
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