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Wildflower Group to handle Beatrix Potter brand.(Frederick Warne contract)
From: Home Textiles Today
Date: 20060206
Author:Merritte, Tanya K.
Atlanta -- The Wildflower Group has been named the North American licensing agency for The World of Beatrix Potter property, owned by Frederick Warne, an imprint of the Penguin Group.
To help celebrate the partnership, a human-size Peter Rabbit was on hand at the Atlanta gift show last month giving out copies of the storybook "The Tale of Peter Rabbit." The character was stationed outside of the showrooms of Gund and C.R. Gibson, both current Beatrix Potter licensees.
Michael Carlisle, principle with the Wildflower Group, attended the show and said the group was there to ...
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