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The perfection of style is to be clear without being mean. The clearest
style is that which uses only current or proper words; at the same time
it is mean:--witness the poetry of Cleophon and of Sthenelus. That
diction, on the other hand, is lofty and raised above the commonplace
which employs unusual words. By unusual, I mean strange (or rare) words,
metaphorical, lengthened,--anything, in short, that differs from the
normal idiom. Yet a style wholly composed of such words is either a
riddle or a jargon; a riddle, if it consists of metaphors; a jargon, if
it consists of strange (or rare) words. For the essence of a riddle is to
express true facts under impossible combinations. Now this cannot be done
by any arrangement of ordinary words, but by the use of metaphor it can.
Such is the riddle:--'A man I saw who on another man had glued the bronze
by aid of fire,' and others of the same kind. A diction that is made up
of strange (or rare) terms is a jargon. A certain infusion, therefore, of
these elements is necessary to style; for the strange (or rare) word, the
metaphorical, the ornamental, and the other kinds above mentioned, will
raise it above the commonplace and mean, while the use of proper words
will make it perspicuous. But nothing contributes more to produce a
clearness of diction that is remote from commonness than the lengthening,
contraction, and alteration of words. For by deviating in exceptional
cases from the normal idiom, the language will gain distinction; while,
at the same time, the partial conformity with usage will give
perspicuity. The critics, therefore, are in error who censure these
licenses of speech, and hold the author up to ridicule. Thus Eucleides,
the elder, declared that it would be an easy matter to be a poet if you
might lengthen syllables at will. He caricatured the practice in the very
form of his diction, as in the verse: '



























,
or, 

























. To employ such license
at all obtrusively is, no doubt, grotesque;
but in any mode of poetic diction there must be moderation. Even
metaphors, strange (or rare) words, or any similar forms of speech, would
produce the like effect if used without propriety and with the express
purpose of being ludicrous. How great a difference is made by the
appropriate use of lengthening, may be seen in Epic poetry by the
insertion of ordinary forms in the verse. So, again, if we take a strange
(or rare) word, a metaphor, or any similar mode of expression, and
replace it by the current or proper term, the truth of our observation
will be manifest. For example Aeschylus and Euripides each composed the
same iambic line. But the alteration of a single word by Euripides, who
employed the rarer term instead of the ordinary one, makes one verse
appear beautiful and the other trivial. Aeschylus in his Philoctetes
says: 






















.
Euripides substitutes 






'feasts on' for 




'feeds on.'
Again, in the line, 





























, the difference
will be felt if we substitute the common words, 



























.
Or, if for the line, 












































, We read, 































.
Or, for 










,















Again, Ariphrades ridiculed the tragedians for using phrases which no one
would employ in ordinary speech: for example, 







instead of 







,




, 




,










instead of



'






, and the like.
It is precisely because such phrases are not part of the current idiom
that they give distinction to the style. This, however, he failed to see.
It is a great matter to observe propriety in these several modes of expression, as also in compound words, strange (or rare) words, and so forth. But the greatest thing by far is to have a command of metaphor. This alone cannot be imparted by another; it is the mark of genius, for to make good metaphors implies an eye for resemblances.
Of the various kinds of words, the compound are best adapted to Dithyrambs, rare words to heroic poetry, metaphors to iambic. In heroic poetry, indeed, all these varieties are serviceable. But in iambic verse, which reproduces, as far as may be, familiar speech, the most appropriate words are those which are found even in prose. These are,--the current or proper, the metaphorical, the ornamental.
Concerning Tragedy and imitation by means of action this may suffice.
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