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Is it time for wine? Retailers are discovering that wines need not be fine to yield a profit.(CONVENIENCE STORE)

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From: National Petroleum News
Date: 20050401
Author:Bennett, Stephen

"WINE IS BOTTLED POETRY," Robert Louis Stevenson is supposed to have said. But it seems unlikely that the stereotypical convenience-store customer--young, male demographic and known for his purchases of beer and beef jerky--has an educated palate for wine or much of an appreciation for poems.

Nevertheless, some convenience operators have ventured into wine retailing. For example, Nordstrom Oil, operator of HandiMart stores in eastern Iowa, is said to be expanding its wine retailing. And even operators who tried it, and wrote it off as an interesting experiment, say that it ...

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