Agency focuses on loss mitigation and prevention

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From: Rough Notes
Date: 20021201
Author:Pillsbury, Dennis

MARKETING AGENCY OF THE MONTH

In the past 10 years, Gilbert's Insurance has grown by more than 300%

Change is a constant in the agency business. And no matter how much we may wish that were not so, it is as the English Romantic poet Percy Bysshe Shelley reminds us:

"Man's yesterday may ne'er be

like his morrow;

Nought may endure

but Mutability."

It is our ability to manage that mutability-that continual change-that can be the difference between success and failure. Successful agencies are those that not only deal with change but also invite it and use it to grow. Quite often, new blood ...

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