Literature Network » Samuel Butler

Pintuco se internacionaliza en el mercado andino (1).

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From: Estudios Gerenciales
Date: 20041001
Author:­ ­ guez Bravo, Johann; Ramà rez R., Carlos Enrique; RodrÃ

Cualquier tonto puede pintar, pero hace falta un sabio para vender la pintura

SAMUEL BUTLER (Poeta inglés, 1612-1680)

ABSTRACT

This article presents the case study of a Colombian conglomerate called "Grupo Inversiones Mundial" (GIM), with its main business Pintuco, core of the industrial activity on the Chemical Sector. It shows the process of internationalization and the strategy implemented when doing direct investments by the acquisition of entrepreneurial groups or companies related with the Paint Sector in the Andean market. The main target of the direct ...