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Will Fun Skip a Generation?

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From: Dealernews
Date: 20040401
Author:Anderson, Eric

New dealers need to find their passion - for the sport

"Men fight for liberty and win it with hard knocks. Their children, brought up easy, let it slip away again, poor fools. And their grandchildren are once more slaves."

- D-H. Lawrence

Many successful motorcycle dealers are graying around the temples, as expected. Those who were once young, post-war baby boomers riding '50s American cruisers and British twins quickly built their own Honda dealerships in the '60s. Then came the other Japanese brands to build on the opportunity. The heyday of late-20th-century motorcycling was in its infancy ...

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