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Writing the history of business communication: the example of Defoe.(18th century writer Daniel Defoe)

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From: The Journal of Business Communication
Date: 19981001
Author:Lund, Roger D.

Scholars have argued for a need to broaden the scope of research on business communication history and emphasized that the social, political, economic and historical background of texts should be examined as well. This means that researchers should refer to a broader array of documents and disciplinary assumptions than before. One of the texts that should be included is Daniel Defoe's 'The Complete English Tradesman,' which was published between 1727 and 1728. It was published to help young entrepreneurs prepare for business during the 18th century and to offer applicable guidelines for ...