The Literature Network - Drive to lure Chinese to the glorious west ; Advertising the Westcountry as the home of rolling hills, cream teas and Agatha Christie might seem twee - but tourism experts say it could have millions of Chinese tourists flocking here.

Drive to lure Chinese to the glorious west ; Advertising the Westcountry as the home of rolling hills, cream teas and Agatha Christie might seem twee - but tourism experts say it could have millions of Chinese tourists flocking here.

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From: Western Morning News, The Plymouth (UK)
Date: 20080805
Author:Matt Chorley London Editor

Advertising the Westcountry as the home of rolling hills, cream teas and Agatha Christie might seem twee - but tourism experts say it could have millions of Chinese tourists flocking here.

A huge charm offensive will be launched in Beijing this week, to coincide with the start of the Olympic Games, encouraging visitors from China to spend their holidays in the far South West.

As the Chinese economy grows and more people find they have the money to travel, Britain is seen as one of the key destinations for China's emerging middle classes.

Officials from tourism agency VisitBritain will be ...

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Drive to lure Chinese to the glorious west ; Advertising the Westcountry as the home of rolling hills, cream teas and Agatha Christie might seem twee - but tourism experts say it could have millions of Chinese tourists flocking here.

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