This video features the quintessence of machismo.
http://www.youtube.com/watch?v=yX39J_YyKbs&feature=plcp
The fact that it likely makes many of the men of today squirm is just a sign that us men in the west have gone through a thorough process of sissification. And this coming from a man (me) who cries more than most women.
We have put down manliness AND femininity. We have apotheosized the man-machine. The person who has not flesh and blood but gears and oil. Passion is dead in the popular consciousness. Dead. One of Passion's great expressions is found in rugged manliness. In soldiers, athletes, regular working men who feel in themselves the warrior spirit.