The Literature Network - History buff's aim: Buff up your image.

History buff's aim: Buff up your image.

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From: Tire Business
Date: 20020527
Author:Marinucci, Dan

``A page of history is worth a volume of logic.''-Oliver Wendell Holmes Jr.

Those who ignore history are doomed to repeat its mistakes, teachers warned us.

That saying may well explain why so many tire dealers and service shop operators do so little to improve their image, and therefore, our entire industry's image. Here's why.

Regular Tire Business readers know I've carped about image improvement many, many times in this column and I'll say it again: If the image battle had been won, we'd be earning fees that rival those of doctors and lawyers. Technicians making ...

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