The Literature Network - If It was good enough for Jack London.

If It was good enough for Jack London.

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From: Folio: the Magazine for Magazine Management
Date: 19990601
Author:

* If It was good enough for Jack London... 92 percent of the 201,171 subscribers to Alaska live outside the state and pay $24 a year to receive news of its people and unique landscapes and wildlife. Readers have an average household income of $63,000 and range in age from 45 to 54; 66 percent are married and male. Most own an SUV. Source: 100 percent direct mail. Testable with offers of gardening supplies, environmental publications and book clubs. Cost: $90/M. Minimum order: 5,000 names.

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