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THE DEATH OF THE HIRED POEM.(Monster.com uses Robert Frost's poem "The Road Not Taken" in TV ad campaign)(Brief Article)

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From: Harper's Magazine
Date: 20000801
Author:Sullivan, John Jeremiah

Robert Frost, Monster.com, and the anxiety of affluence

W. H. Auden wrote of poetry that it "makes nothing happen," that it "survives/In the valley of its making where executives / Would never want to tamper." In January, executives at Monster.com, an Internet employment agency catering to dissatisfied workers, proved the poet wrong on both counts by putting Robert Frost's beloved "The Road Not Taken" at the center of a TV ad campaign. Unleashed during Super Bowl XXXIV, the commercial made happen a massive rise in site traffic, with 4.4 million job searches on the following ...

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