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KEEPING IT IN-HOUSE: Aesop.com's solo strategy nets fabled ROI.(Brief Article)(Statistical Data Included)

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From: B to B
Date: 20011029
Author:Clark, Philip B.

Like many small b-to-b technology start-ups, Aesop.com is keen on saving money bigger companies might spend on outside agencies. This means the Hollywood-based company develops and runs its own direct marketing campaigns in-house-something it has done with a good deal of success.

Aesop, which develops and markets application service provider software and search engine technologies, as well as other related products to small, home-based businesses, prefers to conduct its direct marketing campaigns via e-newsletters. The e-newsletters, mostly internally produced, cover topics ...

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