Literature Network » Aesop

Slow and steady but always ready: ancient bard and fabulist Aesop once quipped, "whatever you do, do with all your might." J.S.B. Industries, Inc. is doing just that with a creative new focus on healthy, fortified baked goods for children that leaves scho

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From: Snack Food & Wholesale Bakery
Date: 20041201
Author:Clark, Maria Pilar

Once upon a time, in a land not so far away (Boston to be exact), lived a father and his sons. Together they formed a known as J.S.B. Industries, Inc.--purveyor of branded Muffin Town products along with Aesop's Bagels. The story unfolds as this family-run company works to make a place for itself in the baking industry. J.S.B.'s 80,000-sq.-ft. facility produces more than 700 products, and sales are booming. Much like the tortoise in Aesop's famed fable, the company strives to take a slow and steady step forward every day, never looking back.

The Father and His Sons

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