Aesop's fox and cognitive dissonance

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From: International Herald Tribune
Date: 20031230
Author:William Safire

William Safire
International Herald Tribune
12-30-2003
A psychopolitical challenge that American voters will face in the coming year is how to deal with cognitive dissonance. A cognition is a bit of knowledge or belief. When it disagrees with another cognition in our head, theorized Leon Festinger of Stanford University a half century ago, a nasty jangling occurs. To end this cognitive dissonance, we change the weak cognition to conform to the stronger one. Take Aesop's fox, who could not reach a lofty bunch of grapes no matter how high he jumped. One foxy cognition was that grapes were ...

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