Formulated by their art the most insipid statements become
enormously significant. For example, I proffer the constatation,
'Black ladders lack bladders.' A self-evident truth, one on
which it would not have been worth while to insist, had I chosen
to formulate it in such words as 'Black fire-escapes have no
bladders,' or, 'Les echelles noires manquent de vessie.' But
since I put it as I do, 'Black ladders lack bladders,' it
becomes, for all its self-evidence, significant, unforgettable,
moving. The creation by word-power of something out of nothing--
what is that but magic?