I do read to be entertained.. of course, if I didn't find reading entertaining I would not read.. but I also don't just read purely for the storyline, otherwise I could just read a brief synopsis of the storyline and invent the story in my own head.. I read because I love the artistic side of reading which is why I read poetry quite often.. I love the language of metaphor and simile.. I love vivid imagery..
when I read, I often read a book entirely in one sitting, or as quickly as I can neglecting other commitments, such as work... but I read it while analysing the story, the plot, the characters, and yes, the language... I don't enjoy sloppy mediocre writing, cliche-ridden writing, stylistically ordinary writing, imaginatively derivative writing, vague writing, cumbersome plots, the lack of any social commentary, or inadequate social commentary at best... I don't enjoy reading trash no matter how entertaining or captivating the storyline may be...
now I watch movies much in the same way, except the occasional trash action or romantic comedy movie I may watch when tired just for something to do... I analyse, and think about what I'm watching.. which is why I prefer what many may call boring movies over the smash summer blockbusters that are the Harry Potter's and the Twilight's of the book world (literally now the film world as well)...
but as this began with Potter, I'll leave you with a quote and a link... from Harold Bloom:
And yet I feel a discomfort with the Harry Potter mania, and I hope that my discontent is not merely a highbrow snobbery, or a nostalgia for a more literate fantasy to beguile (shall we say) intelligent children of all ages. Can more than 35 million book buyers, and their offspring, be wrong? yes, they have been, and will continue to be for as long as they persevere with Potter.
A vast concourse of inadequate works, for adults and for children, crams the dustbins of the ages. At a time when public judgment is no better and no worse than what is proclaimed by the ideological cheerleaders who have so destroyed humanistic study, anything goes. The cultural critics will, soon enough, introduce Harry Potter into their college curriculum, and The New York Times will go on celebrating another confirmation of the dumbing-down it leads and exemplifies.
http://wrt-brooke.syr.edu/courses/205.03/bloom.html