Except it's perfectly possible to enjoy reading "classical"/literary works and genre fiction just as it's possible to eat a $100 succulent juicy Kobe steak perfecty marinated and cooked, and still consider your local $2 greasy pizza joint a great meal too.
But is this an apt analogy? I am enamored of Bach, Beethoven, Wagner, Schubert... but I still listen to the Rolling Stones, Johnny Cash, and the Louvin Brothers. I can't listen, however, to Madonna or Britney Spears. My taste has become such that I can enjoy the best of genres that are quite different... but there are still standards. It seems that everyone who suggests that the Harry Potter novels are so much schlock are being branded as elitist snobs. Now while I will heartily admit to being an elitist, my taste in the arts is fairly broad. One may reject the Harry Potter novels as being mediocre (at best) and grossly overrated... and still read and admire more than just the "classics". One may even enjoy the best of certain literary genres.
As mayneverhave put it, "after encountering the works of Shakespeare, Dante and the like, it is impossible to go back to the level of Harry Potter and Robert Jordan - it would bore me to death. It's not even an issue of a "classic" being more challenging to the reader, but it lies in the simple fact that I can draw a far greater enjoyment out of quality literature than I can popular literature." This says it all. After one's taste evolves to a certain level with the experience of having read a good number of great books it is difficult to appreciate mediocre popular fiction. The clichés are too obvious. The language offers nothing special. The characters are not well-developed. Most importantly, I draw a far greater degree of pleasure from the better books.



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Its a two way thing.
) Rowling and the Potter series is going to interfere in any way with the amount of Shakespeare that is or is not read? No. Shakespeare has survived plenty of other popular writers who have come and gone. If some yahoo (sorry, it was just too tempting) enjoys Harry Potter and thinks it's the best thing in the world, and wants to sing its praises, I don't see any reason to rain on his or her parade by going about frowning and saying they're spending their time on worthless trash. I know that isn't the specific point the anti Harry Potter-ites are trying to make, and I'll address their entirely valid points in a moment. Perhaps my problem understanding these responses to the Potter phenomenon is that I actually don't think that in the long run anyone is going to canonize Rowling as the equal of Shakespeare and Dickens. I find the enthusiasm of the people on the Yahoo boards, not threatening but sort of endearingly amusing. They're comparing Potter to Shakespeare because they haven't had the experience of really engaging with something like Shakespeare, and they have had what I imagine is a first brush with entering an imaginative and engaging world via the written word, and they are so excited by that that they compare it to the writer with the greatest reputation they can think of. If a well read critic writing for the New York Times book review were comparing Rowling to Shakespeare then I might worry a bit more, but that isn't the sort of praise critics are giving her. They are, as JBI points out, praising her books for being the books in our time that people are excited to read. I don't see much wrong with that characterization of their contribution. 
