Aphorism #76 Do not always be Jesting.
Wisdom is shown in serious matters, and is more appreciated than mere wit. He that is always ready for jests is never ready for serious things. They resemble liars in that men never believe either, always expecting a lie in one, a joke in the other. One never knows when you speak with judgment, which is the same as if you had none. A continual jest soon loses all zest. Many get the repute of being witty, but thereby lose the credit of being sensible. Jest has its little hour, seriousness should have all the rest.
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