http://en.wikipedia.org/wiki/Logic
I'm not so sure that they're as good as they appear on the surface - I've busted dozens of them They all have a common theme of appealing to greed, but even the well-designed ones almost always direct to an obviously incorrect url. They're slowly getting there - I received a tax refund one the other day that directed to something like: http/ird.govt.nz.scammingbastards.com
No doubt a few people never read further than the ird.govt.nz.
I think you can carry the same ideas into real-life situations though. My kids are bombarded daily with rumours, urban myth and downright baloney from their friends at school. Despite their age - 11 & 8 - they seem to be able to spot the stupid pretty easily.



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