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In Canada the maximum frequency you can donate is every 56 days. I don't understand what 'second level' means either maybe its an award of some sort.
I got a cute little pin after my 5th donation, but they have all kinds of cutesy little incentive things to get people to *keep* coming back after their first time (certificates, plaques, pics with the mayor etc.) Its kinda like skydiving, if you can get your nerve up to jump out of a plane once, the problem is that then you know just how scary it can be and what to expect and most people don't go up for their second jump because they are more scared to do it than they were the first time The trick is to go up again immediately after your first jump when you're still high on adrenalin./sidebar