I believe every generation asks this question .....
Why is there such a loss of interest in reading? When I went to high school in the early 50s, I certainly thought that reading was a lost enterprise. And we didn't have video games or much television to other wise occupy our time. None of my contemporaries read much of anything. I remember in my senior year, one semester we studied Macbeth and the final semester Hamlet. I was in an accelerated literature class for the best students, but everyone hated reading these plays. And so it goes. Reading has never been a popular pastime, but as kids grow older, some discover reading and the pleasure it brings.
Just look at the bookstores of today. There is such a plethora of literature available. When I was young, if the library didn't have the book you couldn't get it. I remember that about 1951 the movie of Scaramouche was made starring Stewart Granger. I saw the movie and wanted to read the book, but it just wasn't available. I don't think there is any worry about reading being a lost activity. Kids will go on hating the classics, but many will mature into avid readers. I absolutely detested Eliot's Silas Marner, but a few years out of school, I wodered how this book became so good in such a short space of time.