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Originally Posted by
JBI
So you mean, in a sense, they treat it as an interesting fairytalesque tale, without looking at its implications about Colombian/Latin American/ post-colonial people? In that sense, it would make sense. It seems people read Faulkner without really reading him. I would also point out that Eco is read, or I guess, was read without any real understanding of his works (though he took that into account, and purposely wrote his books with two books within one)
Yes, just think that when the XIX century re-organized the genres, fantasy was pushed to child's faery tale, despite guys like Hans Christian Andersen and Lewis Caroll, so it was dimissed as a minor genre (Serious genres were Science FIction or Horror) and today is either for kids or geeks of the tolkien style (altough Tolkien style have nothing to do with the general formula of best sellers). It is easy, until some guys started to bring back the metaphysical to the stories and you have guys like Marquez.
But in the end, Isabel Allende and Paulo Coelho - who are simple minded writers, able to build up just the first lawyer of possible meanings of work - who are the the true best-sellers.
Not that is something new. The complexity of greek dramas and mythology also had popular appeal and when the academy started to study the faery tales, which were considered simple minded stuff as well, they are surprised to see the roots and depth of some of those tales. Or Dante. People is reading Dante for centuries without passing by Inferno. His figure is always serious like judging everyone. Dantesque is something close to the grotesque and not the beauty and harmony of Paradise.
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The Colony of Unrequited Dreams by Wayne Johnston went through a similar funk. It was selected by the CBC for the Canada Reads contest, which it won (a public contest where a bunch of pop-celebrity panelists nominate, discuss, and eliminate Canadian works in a Survivor-like contest), and was virtually completely misinterpreted, enforcing the opposite agenda the book put forward. It was read as celebrating the coming together of Canada as a nation, and other such matters, rather than a lament for the lost opportunity Newfoundland had at being an independent nation. It was held up as a great example of federalism in Canada, rather than an anti-colonial attack on Britain, and Canada alike.
Didnt the Dark Ages Catholic Church transform Virgil in a pagan prophet of Christ birth? Or how now Mark Twain is a racist and even the whole controvery about Heart of Darkness? Or even Freud, who took over several stories and gave the interpretation that suited to him? Sometimes it is good, does not matter if the interpretation is righ, but if enhances the work, allow it to be re-read, etc. But there is a limit, the day I saw a guy saying to me Candide was a form to defend ignorance was one of those days.
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Reader response criticism of this sort is actually interesting. It shows us how one can appropriate a book to suit their own agenda, by manipulating the artistic elements of a text into fitting their interpretation. This can be done, and has been done, by academics. We do though, like to think, that if anyone can read, it is academic readers. Because, after all, if someone finds gaps in their reading, they can make them look like total idiots, the way, for instance, in the 80s, a 4th year undergraduate student totally debased the Canadian Literature critic Donald Goellnicht (rather brutally I must add) for his misinterpretation of Joy Kogawa's Obasan, in a rather well read periodical, Canadian Literature Quarterly. I don't think anyone is going to go to some random person's house and yell at them for appropriating a text to suit their own agenda, so there is that.
Yeah, critical reading is important but not the only form of reading. Like Umberto Eco that you mentions. Since he understands this (basead on his academic study), he tries to serve both masters. I say he fails, Eco still too complex for masses and somehow not where he would like to be (Which is more close to Italo Calvino - who probally had the best combo, because he used popular forms and not pop forms)... I know some writers who are upset with any appropriation of their text. Even to different media, and that was dumb. It is like Homer hunting down Virgil for turning Ulisses in bad example and Aneas in the good guy.
But things go to far when someone starst to dismiss the critical reading at all (some say it is not funny, but I wonder if they understand to some people it is funny to make a critical reading and that is why they do it) like paulo coelho did, saying writers are the dogs and critics the lightposts, the dog pees on the lightposts and go one, the lightposts can do what? Of course, some critic could say: the pee will be clean, and the light will still show what the dog did.
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Or, an even better example, the critic John Metcalf's war against the Penguin Anthology of Canadian short stories, which he has carried out through various editions already.
In that sense, we know there is a check on academic opinion, in fact, a rather strong check on their opinions. But for the opinion of the masses? Certainly not. The number of non-peer edited history books that make the best seller lists certainly attest to this. There have been a large string of bestselling Islamophobic and anti-religious texts in the past few years, which have sold handsomely, but none of them are verified for anything. None of them are actual critiques at all - merely mass-market creations by pseudo-intellectuals.
In that sense, there are clearly publishing problems. The opinion of the masses, by means of mass-media can be manipulated. There are no real checks, on mass news media, outside of academic circles (Chomsky tries, but he, like everyone else, merely reads the news, and therefore isn't in a position either to really check anything). If we apply that same theory to book publishing, we can say that the opinions of the New York Times, for instance, can manipulate, and do manipulate what people read, the same way bad reviews hurt movie sales. In other words, the fact that the press has been very supportive of Harry Potter has led to its great sales. I doubt that a newspaper editor will print an article criticizing Twilight, for instance, on the same page advertising the book. In truth, book advertisements in the paper are there to make the paper money, and if those books don't sell, chances are, the ad revenue will decrease.
Academics cannt do much but keep teaching, after all the control of mass communication is with the industry and the industry will pay the bills after all. They will always be outside (altough you do not need to be inside to see the effects of the mass communication), Coleridge was rather critical against all Novels and Romances, probally already guessing that they are an answer to the appeal of masses, but the masses also showed good taste and Dickens, Tolstoi, Victor Hugo, etc became their favorites at one point or another.
Somehow, I feel like the best-seller industry is rather dying, the novel/romance format almost finished. In one century they may be the things of the past...
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So no, when it comes down to it, I really can't possibly accept the opinion of mass-sales as anything but a signifier of appeal to the masses, through possibly good writing, or more likely, good advertisement.
I would say accepting the appeal of masses or the appeal of one authority makes no sense at all. The authority is usually good for a critical dialogue or critical study. But if you are not seeking it - it will be useless.
Once I considered about writing a story where one character would be some short of psychoreadinganalist of shorts. He would analyse you and then give you a list of books basead on your psychological perfil - when and where you should read those books, with or without music, at home or taking a bus, after eating, before sleeping, etc. Then I considered that turning this in fiction would make a possible form to get money if I get too old unusable. So I gave up...