Originally Posted by
Emil Miller
I agree that, as a food person, you should drink appropriately well-bodied wines with your meals and French for preference. As for Paul Masson, as with American wine in general, don't go there. Here is an extract from a website that tells you all that you need to know:
The Paul Masson brand is best remembered for its 1970s marketing association with Orson Welles, who promised for Masson: "We will sell no wine before its time." An infamous outtake for one commercial from the Orson Welles campaign features Welles attempting to deliver his lines while very severely inebriated. Despite a lucrative contract which included a clause allowing for generous quantities of free wine, Welles was subsequently sacked from the Paul Masson commercials in the early 1980s after admitting on a US talk show that he never drank Paul Masson wine.
This is understandable considering that Welles was a worldly personage who had probably wined and dined in the best restaurants in Europe and had drunk the most exquisite wines such as the US had never known.
In the words of P.T.Barnum: "There's a sucker born every minute," and the enormous scale of American advertising clearly demonstrates the veracity of his statement.