Originally Posted by
prendrelemick
In the shake and vac ad the woman has accepted her domestic role, she makes the best of it, finding hidden joy in such unlikely places as a packet of carpet de-odourizer. She understands the satisfaction of a job well done, and finds it a cause for celebration. She is at one with the role she has chosen. She a has positive mental attitude. The result is happiness.
On the other hand Freddie sees the act of hoovering as a burden and a symbol of womens servitude. Its a chore, drudgery, a job that is never done with - next day it will need doing again. His solution is to run from it, leave it behind and search for something else. But he knows he won't, its just a dream . A dream he relies on to keep going.