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In human societies alpha male can mean very different things. Some use the term to mean the guy who seems most at ease with women and can essentially marry or date any woman of his choice. In this sense the alpha male is often good-looking, has a great build, and may have a relatively high socioeconomic status...
In adult social settings, alpha males again may be judged not so much by aggression, but by their ability to get the most attractive women as mates. This is the primary reason for alpha behavior in other animals...
In work settings, the alpha male may be a natural leader, exuding confidence. But he also may be contentious, demanding and difficult to work with. This is thought to be in part due to the alpha male attempting to retain his stature, however unconsciously, as alpha. Being the top salesperson, the quickest worker, the most aggressive boss may contribute to remaining at the top, and the alpha male has a tendency to respond aggressively to any attempts by others to outshine him.
The alpha male in adult society is likely to be confident, attractive, and wealthy. Questions remain as to whether the alpha male can retain mates, since relationships often require ability to compromise, to discuss feelings and to be sensitive. Some alpha males have these characteristics typically thought of as beta, but many of them lack such traits. You can certainly point to prominent alpha males in our society who seem to have poor track records with women, either involving themselves in a succession of failed relationships or marrying one woman after another, with no marriage lasting for very long.
