Originally Posted by
Zerubbabel
IMO some of the more salient features of BNW have found a beachhead in the West: A general air of hedonism engulfs us. To a great extent happiness is something that one can buy. Individuality is often a matter of purchasing decisions, the sum of which creates our uniqueness in the world; He’s a beer drinking, steak eating, Ford pick-up driving, jeans wearing, Microsoft computing, camping vacationer, contractor. She’s a Chardonnay drinking, organic vegetarian, Volvo driving, ???? (my ignorance shows) wearing, Apple computing, eco-tourist executive. Two totally unique individuals based on their consumption of consumer goods produced in the millions. We often select pre-packaged ideologies, theologies and political persuasions. Basically we enter the marketplace in order to select or unique individual identities.