I'm just curious on what is the basis of chapter naming/numbering. I'm reading Burgess’ Earthly Powers and I see that the chapters only consist of 4 or 5 pages (I'm now in chapter 10). On the other hand, there are those books where the chapter consists a lot of pages that might make you wonder when the chapter going to end.
So, is there any ground rules on chapter naming/numbering or is it something that merely depend on the author’s style?

