victory coffee?

[kittyness]

So, what's up with the Victory Coffee? Why is it called Victory Coffee and why do the people drink it? Why can't they just have regular coffee like the kind Julia brought to Winston at their hideout?

[The Atheist]

Everything's about victory - the Party loves winners.

It is designed to link even mundane things like coffee to victory. Victory over Eastasia, with which Oceania has always been at war!