Lowrdia07
09-14-2011, 01:39 AM
Am I on the right track? I am meant to comparing two advertisements. I tried to display the adds but it wouldn't let me.
Advertising is used to catch the eye of a member of the public. All the ads share the same goal; to sell their product. The ad sends messages and emotions to the potential buyer of the product. There are many methods of advertising which can include radio advertisements, TV commercials and posters. When these methods of advertising are created, a lot of consideration is put into the layout, colour scheme and choice of words used in the advertisement in an attempt to try and influence members of the public to buy the product. Two advertisement posters have been chosen to be compared and deconstructed to demonstrate the techniques used in the advertisement.
The two advertisement posters were chosen because they used many different advertising techniques. Both the advertisement posters share similarities and differences in which techniques they use. The first advertisement poster is attempting to sell a golf driver from Nike
The posters would appear in a large format attempting to be seen by as many people as possible. Although the two advertisements were set in different times they are both have the same target audience. The target audience for the advertisements are directed toward the middle aged men as they are selling products that more active men would be more interested in. Both the advertisements are attempting to influence people in the higher society whom of which can afford the high quality products. Due to their target audience these posters would be found in common male magazines.
Demonstrated in the poster selling the golf driver is the use of bright are variant colours. These colours of black, red and white are used in an attempt to catch the eye of a person reading the ad and make the product stand out. The colours used were well chosen as the product stands out and would make someone take a second look. This is not as evident in the poster selling the Plymouth although it is still used. The dark brown background makes the car stand out with the orange colour. The only two objects with colour in the poster are the car and the logo of the brand selling the product. This is done to make the brand stand out to the person looking at the advertisement piece.
The use of large and effectively placed words are also evident in the Plymouth poster. These words are strategically placed in order to provide information to the public in an attempt to get them to read further into the ad. The poster uses bribery in these large words to promise the potential buyers a gift if they buy the product. In this poster the promise is that if you buy the product you will receive four extra features on the car for free. In the golf driver poster however the Nike Company have used a different approach to sell the product.
Although the poster of the golf driver does not use bribery to sell the product it uses another effective technique that is commonly used in advertising. The Nike Company have placed the words, ‘TIGER’S NEW DRIVER,’ into the poster in big letters. This is called association as Nike is attempting to associate their product with the success of the professional golfer Tiger Woods. People who want to play like him and achieve what he has achieved will want to use this as he too uses the product. Other large words such as ‘IN THE BAG’ and the name of the product ‘SQ DYMO,’ as enlarge in an attempt to be immediately noticed also.
A photograph of a well lit, close up of an excited Tiger Woods wearing only Nike products is displayed next to the product. Nike has also placed their logo throughout the poster. This is attempting to get the readers to believe that the success of Tiger Woods is because he uses this golf driver. Nike has done this in the hope that the person reading the poster will associate these emotions of happiness, success and excitement with the Nike brand and their product. The ad also has written on it ‘Tiger’s New Weapon for the Accenture Match Play Championship.’ This promotes the product as being new and the poster informs the readers that the product is, ‘Available Toady!’ This informs the reader that it is ready today and the exclamation mark stresses this sentence showing its importance. The poster of the golf driver uses this well compared to the poster of the Plymouth.
The poster of the Plymouth does not use association but does play on the emotions of people who desire the product. As the target audience want this product it is their desire to own a car like this. The poster sends emotions of superiority and dominance as it uses the dark colours and words that push the reader toward buying the car. Another technique that is used is patriotism. By saying ‘Coming through with the kind of car America wants,’ it suggests that everyone who loves America will love this car. This is not used in the golf driver poster as it is not aimed a particular nation/country.
Advertising is used to catch the eye of a member of the public. All the ads share the same goal; to sell their product. The ad sends messages and emotions to the potential buyer of the product. There are many methods of advertising which can include radio advertisements, TV commercials and posters. When these methods of advertising are created, a lot of consideration is put into the layout, colour scheme and choice of words used in the advertisement in an attempt to try and influence members of the public to buy the product. Two advertisement posters have been chosen to be compared and deconstructed to demonstrate the techniques used in the advertisement.
The two advertisement posters were chosen because they used many different advertising techniques. Both the advertisement posters share similarities and differences in which techniques they use. The first advertisement poster is attempting to sell a golf driver from Nike
The posters would appear in a large format attempting to be seen by as many people as possible. Although the two advertisements were set in different times they are both have the same target audience. The target audience for the advertisements are directed toward the middle aged men as they are selling products that more active men would be more interested in. Both the advertisements are attempting to influence people in the higher society whom of which can afford the high quality products. Due to their target audience these posters would be found in common male magazines.
Demonstrated in the poster selling the golf driver is the use of bright are variant colours. These colours of black, red and white are used in an attempt to catch the eye of a person reading the ad and make the product stand out. The colours used were well chosen as the product stands out and would make someone take a second look. This is not as evident in the poster selling the Plymouth although it is still used. The dark brown background makes the car stand out with the orange colour. The only two objects with colour in the poster are the car and the logo of the brand selling the product. This is done to make the brand stand out to the person looking at the advertisement piece.
The use of large and effectively placed words are also evident in the Plymouth poster. These words are strategically placed in order to provide information to the public in an attempt to get them to read further into the ad. The poster uses bribery in these large words to promise the potential buyers a gift if they buy the product. In this poster the promise is that if you buy the product you will receive four extra features on the car for free. In the golf driver poster however the Nike Company have used a different approach to sell the product.
Although the poster of the golf driver does not use bribery to sell the product it uses another effective technique that is commonly used in advertising. The Nike Company have placed the words, ‘TIGER’S NEW DRIVER,’ into the poster in big letters. This is called association as Nike is attempting to associate their product with the success of the professional golfer Tiger Woods. People who want to play like him and achieve what he has achieved will want to use this as he too uses the product. Other large words such as ‘IN THE BAG’ and the name of the product ‘SQ DYMO,’ as enlarge in an attempt to be immediately noticed also.
A photograph of a well lit, close up of an excited Tiger Woods wearing only Nike products is displayed next to the product. Nike has also placed their logo throughout the poster. This is attempting to get the readers to believe that the success of Tiger Woods is because he uses this golf driver. Nike has done this in the hope that the person reading the poster will associate these emotions of happiness, success and excitement with the Nike brand and their product. The ad also has written on it ‘Tiger’s New Weapon for the Accenture Match Play Championship.’ This promotes the product as being new and the poster informs the readers that the product is, ‘Available Toady!’ This informs the reader that it is ready today and the exclamation mark stresses this sentence showing its importance. The poster of the golf driver uses this well compared to the poster of the Plymouth.
The poster of the Plymouth does not use association but does play on the emotions of people who desire the product. As the target audience want this product it is their desire to own a car like this. The poster sends emotions of superiority and dominance as it uses the dark colours and words that push the reader toward buying the car. Another technique that is used is patriotism. By saying ‘Coming through with the kind of car America wants,’ it suggests that everyone who loves America will love this car. This is not used in the golf driver poster as it is not aimed a particular nation/country.