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View Full Version : Switch-hitting Modifiers



one_raven
02-10-2008, 05:36 AM
Sorry to disappoint, but this has nothing to do with bisexual transgenders.

Let me give an example of what I am talking about:

The name Jane has gotten a bad rap over the years, as evidenced by the expression “Plain Jane”. I have to disagree. I think Jane is an elegantly simple, simply elegant name.
(it’s true, by the way, I think Jane is a very pretty name)

You see examples of this in advertising from time to time.
A popular one is:
Beautifully Simple.
Simply Beautiful.

1.) Does anyone know if this device or turn of phrase has a name?

2.) I would to see what clever examples of this some of the members here can come up with.

one_raven
07-29-2008, 01:12 AM
I was hoping for a bit more activity than this.

Shalot
07-29-2008, 09:16 PM
ugh I had a response and I posted it, but now I don't think it fit with what the OP had in mind. So Nevermind. Please delete this post.