Originally Posted by
Lendo
Promoting the american lifestyle and american cultural elements like cinema was as important as the military growing. It was the promotion of the american culture and values that made it easier for Communism not to get to power in Western Europe. It was the promotion of the american lifestyle that created in the Eastern European people the desire to adopt Capitalism as their economical model, abandoning Communism and Socialism. American culture was the biggest and most effective propaganda resource that the US had during the Cold War. The movies, TV shows and songs that portrayed this rich and powerful country, where anyone had a dream, the american dream, where anyone could get rich and have everything, a country in which people was free without fearing a political police or political executions. In 1960, this message was as powerful as a missile. Because during the Cold War, more than militarly wars, the US and the URSS fought an ideological war. Both were trying to persuade countries and peoples to their field. And the US fought on that field (the ideological one) presenting their lifestyle threw culture (cinema, TV, music, clothes, etc.)
And again i say: in 1920, Europe wouldn't have the US in consideration in terms of culture and social issues. The US was a big economy, but a poor and undeveloped culture and society. You can understand that by reading the European Literature of the time. France, Great Britain, Austria, Germany were still the great empires, the modern and fancy societies of the time, the cultural centres of the world. At european eyes, in 1920 the US was a big rural country with some cities dispersed along the way. And let's not forget, that in 1920 the US didn't take off as a cultural exporting country. What americans movies, musicians or authors got to Europe in 1920? Very few. Clothing? Only after the II World War. Before 1945, the number of american movies seen in Europe were very few, in some countries there were even no american movies being seen. In 1960, there were much more. In 1980, it was over 50% of the movies in theatres. This is just an example. It was after 1945 that the US started to export their lifestyle and culture. Not only because it was when the US was able to, but because it was when the US most needed to.
The most significant of them all: when the US did the American Exhibition in Russia, Nixon didn't take images of the military, didn't take images of the space program, didn't take images of the great cities of the US. Nixon took to Russia a microwave, a TV, an oven, etc. Because Nixon knew that to defeat Communism in the battle for the minds and hearts, the social and cultural aspects would be more important than weaponry.