I don't know why it is so difficult for men to just avoid using all pet names (dear), terms of affection (honey), fruits (peach), mildly derogatory 'just joking' terms (broad), diminishing terms (dearie), distancing terms (the Missus). and others, when speaking to and referring to women other than their loved ones. And I would never use 'broad.' Not never!
I don't think any man should regard himself as that much of a god that women should swoon at his feet and automatically forgive him his language.
But then again I am just an old f**t by now.