Or, an even better example, the critic John Metcalf's war against the Penguin Anthology of Canadian short stories, which he has carried out through various editions already.
In that sense, we know there is a check on academic opinion, in fact, a rather strong check on their opinions. But for the opinion of the masses? Certainly not. The number of non-peer edited history books that make the best seller lists certainly attest to this. There have been a large string of bestselling Islamophobic and anti-religious texts in the past few years, which have sold handsomely, but none of them are verified for anything. None of them are actual critiques at all - merely mass-market creations by pseudo-intellectuals.
In that sense, there are clearly publishing problems. The opinion of the masses, by means of mass-media can be manipulated. There are no real checks, on mass news media, outside of academic circles (Chomsky tries, but he, like everyone else, merely reads the news, and therefore isn't in a position either to really check anything). If we apply that same theory to book publishing, we can say that the opinions of the New York Times, for instance, can manipulate, and do manipulate what people read, the same way bad reviews hurt movie sales. In other words, the fact that the press has been very supportive of Harry Potter has led to its great sales. I doubt that a newspaper editor will print an article criticizing Twilight, for instance, on the same page advertising the book. In truth, book advertisements in the paper are there to make the paper money, and if those books don't sell, chances are, the ad revenue will decrease.