Question brave new world

[me123]

Hello!

Can anyone help me?
I read the book Brave New World.
They said: Brave New World is a Fordist utopia based on production and consumption.

What do they mean with this? Can you explain it to me please?

Thank You!!

[bounty]

hi me123---its been years since I read a brave new world so I cannot comment intimately, but...

the "fordist" in question there refers to henry ford. reading about him, and "Fordism" will give you a good start.

[kev67]

I seem to remember reading Henry Ford revolutionized manufacturing production line processes. So much so that cars became cheap enough for ordinary members of the public to buy them. However he also paid his employees pretty well, so they could aspire to buy one of his cars too.

[me123]

Thanx!! And do you know what they mean with a utopia?