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New ads walk and talk
From: The Milwaukee Journal Sentinel
Date: 20010815
Author:ELLEN GOODMAN
Ellen Goodman
New ads walk and talk
By ELLEN GOODMAN
The Boston Globe
Wednesday, August 15, 2001
I guess he's going to be known as Zane after all. It's not that his parents weren't open to better offers. There just weren't any.
When Jason Black and his wife, Frances Schroeder, put the naming rights to their son on two Internet auction sites, I figured it was a joke. Even now, the default name they gave the boy themselves has a hokey ring to it. Zane Black? Was he named after writer Zane Grey?
Nevertheless, the news that this New York couple was seeking $500,000 for worldwide corporate naming ...
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