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Warwick, R.I., Marketer Sought to Sell Something He Likes.

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From: Knight Ridder/Tribune Business News
Date: 19981021
Author:Garland, Russell

Knight Ridder/Tribune Business News

Oct. 22--NAME: Andrew B. Lang, 38, owner

COMPANY: ProMotion Sports

BACKGROUND: The Warwick, R.I., company sells advertising on the dasher boards of local ice rinks.

ISSUE: Developing a new business.

WARWICK, R.I. -- Andrew Lang, a former Toll Gate High School hockey goalie, saw a business opportunity in the blank protective panels surrounding local skating rinks.

Why not sell advertisements for the space, just like in the big leagues? He could make money, the arenas could get a new source of revenue and advertisers ...

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Warwick, R.I., Marketer Sought to Sell Something He Likes.

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