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From: Los Angeles Business Journal
Date: 20060515
Author:Berry, Kate
ANONYMOUS donations are seen as the highest form of charity, eliminating the possibility that the donor may be seeking attention or have other selfish motives.
Then, there's the kind of anonymous giving that some Los Angeles donors have learned to perfect--a best-of-both-worlds that bestows public anonymity while ensuring, privately at least, that the word gets around.
"Few donors are truly anonymous," said Richard Riordan, the candid former mayor and venture capitalist who has long run in philanthropic circles. "(They are) not out there telling everybody what they give ...
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